Websites 101


Websites 101


   Understanding websites is not a difficult process. Don’t let the technology behind it intimidate you.  Keep in mind; you don’t need to know anything about the computer in your car in order to drive it and benefit from it.


   To make a simple comparison, think of a website as an advertisement for your company in much the same way as an ad in a phone book.  Ads you purchase in phone books are distributed by print in the form of books while the website is distributed by the Internet and viewed on a computer, pad, tablet or smart phone screen.  The Internet is the collective term for the connection between virtually all computers, smart phones, tablets, etc.


   So you may already be wondering, “Why do I need a website if I have a listing in the phone book”?  The answer is simple.  The majority of people do not use the phonebook!  With today’s technology, the vast majority of people look for businesses using their computers and smart phones.  This is no “flash in the pan” technological trend.  This has been the "reality" for well over a decade.  As an example, it is now estimated that over 90% of consumers looking for homes or autos, begin their search on the Internet.  The numbers are just as good for other types of businesses.  


   Consider this:  as of July 2013, Pew Research published it's findings regarding Americans and smartphones.  56% of adults own a smartphone (a phone that can connect to the Internet and much more) The number is 80% for young adults. 91% of adults own a cell phone and over 40% own a computer tablet. 


   The main benefit of a website, over all other forms of print advertising, is its cost effectiveness; far cheaper than any form of print advertising. Websites can be changed or updated immediately, they can be seen by anyone throughout the entire world, they can contain videos and sound, show interactive maps to find businesses in the shortest distance, and on and on.  Keep in mind that the cost of a basic website is no more than the price of a decent size ad in your local newspaper or weekly...and you probably know how much "bang for the buck" you are getting out of that.


   We now have a mobile society.  The huge majority of consumers aren’t sitting down in their recliner and reaching for a phone book to look up a business. They are more likely to be using their phones or computers.  They may be trying to find a business like yours while they are driving down the road, waiting in the Doctor’s office or standing in the checkout line at another merchant.  Nobody pulls over to a pay phone anymore to look up a business.


   Granted, there is still a part of the population that does sit down and reach for the phone book, but this group is quickly dwindling and is most likely to be the elderly or the poor.  If this is not your primary business customer demographics, then by all means, you should have a website.  This is not to say that you should cancel your ad in the phonebook, but you would be wise to downsize it and save the money. Be sure to include your website address in your next phone book ad.


If you have further questions, call  970-242-9562   Initial consultation is Free.


5 Rules of Website Design

1. Don't let your children or their friends design your website. Just because they are good at computer games and spend hours and hours on the Internet doesn't qualify them as web designers or more importantly, business marketing specialists.

2. Don't "do it yourself" unless you want a website that looks like you did it yourself. As a business owner, you should spend your time doing what you do best; which is operating your business. When it comes to your Business's image on the Internet, hire a professional.

3. Selecting a Domain Name is not as simple as you may think. There are numerous important guidelines to follow that could possibly make or break your website. A good website designer can guide you through the process of name selection.

4. Unless it has a purpose, steer clear of "bells & whistles" and other tech novelty functions. Just because it can be done, doesn't mean that it has a place on your particular website.

5. Get Involved. Each business is unique and it is unrealistic to think that a web designer can possibly know all the nuances of your business. The more you enlighten the web designer to your business and it's products and/or services, the better the web site will be.


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